Subject. The article investigates the potential of recreational business activity, which is understood as all financial, production, and entrepreneurial capabilities of enterprises in this area. Objectives. The purpose is to assess the recreational opportunities and provide recommendations, using the Greater Yalta case. Methods. The study employs methods of correlation and regression analysis, being the main tools for analyzing the activities of enterprises in the context of seasonality. Results. The paper shows that the reasons for the current state of recreational enterprises are the problem of seasonality. It establishes that these enterprises have a high level of capacity underutilization – about half of their production (54%), financial (53%), and more than a half of their entrepreneurial capacity (66%). To predict changes in the profits of enterprises, the paper identifies a number of measures for resource optimization. Conclusions. To improve the efficiency of recreational enterprises, it is necessary to find ways to optimize resources, in accordance with their business activity, or to increase the volume of activities during the off-season period. The obtained seasonality coefficients can be used in calculating the need for personnel, training, and determining the required minimum, which will be an object of investment in human capital (20%), as well as the minimum amount of all working capital.
Tsekhla S.Yu., Simchenko N.A., Polishchuk E.A. [Structural Development of Health Resort Staff in the Republic of Crimea]. Ekonomika regiona = Economy of Region, 2015, no. 3, pp. 149–160. URL: Link (In Russ.)
Klimchuk S.V., Nadvornaya G.G., Oborin M.S., Gvarliani T.E. [Development of a Mechanism for Effective Formation and Use of Economic Potential of Enterprises of the Tourism and Recreational Sphere]. Problemy razvitiya territorii = Problems of Territory's Development, 2017, no. 1, pp. 45–58. URL: Link (In Russ.)
Oborin M.S., Prokhorova O.V. [Developmental Characteristics and Assessment of a Mechanism for Managing Enterprises of Spa and Resort Complex of the Republic of Crimea at the Stage of Integration into the Russian Economy]. Rossiiskoe predprinimatel'stvo = Russian Journal of Enterprineursip, 2018, vol. 19, no. 2, pp. 565–576. URL: Link (In Russ.)
Yakovenko I.M. Rekreatsionnoe prirodopol'zovanie: metodologiya i metodika issledovanii: monografiya [Recreational environmental management: Methodology of research: a monograph]. Simferopol, Tavriya Publ., 2003, 335 p.
Yakovenko I.M. [On definitions of the theory of recreational use of nature]. Kul'tura narodov Prichernomor'ya, 2005, no. 64, pp. 22–27. (In Russ.)
Chekulina T.A., Parushina N.V., Lytneva N.A. [Economic Analysis of Entrepreneurial Activity Effectiveness]. Vestnik OrelGIET = Bulletin of Orel State Institute of Economy and Trade, 2018, no. 3, pp. 157–160. (In Russ.)
Pavlenko I.G., Bukreev I.A. [Resource support for the development of entrepreneurship in the recreational sector of the Greater Yalta region]. Voprosy regional'noi ekonomiki = Issues of Regional Economy, 2018, no. 4, pp. 84–89. (In Russ.)
Bukreev I.A. [Development of the tourist and recreation industry of Greater Yalta: Problems and prospects]. Regional'naya ekonomika: teoriya i praktika = Regional Economics: Theory and Practice, 2018, vol. 16, iss. 9, pp. 1777–1790. (In Russ.) URL: Link
Carlberg C. Regressionnyi analiz v Microsoft Excel [Regression Analysis Microsoft Excel]. Moscow, Dialektika Publ., 2019, 400 p.
Grishin I.Yu., Timirgaleeva R.R., Shostak M.A. Upravlenie razvitiem predpriyatii turistsko-rekreatsionnoi sfery na osnove vnutrennego marketinga: monografiya [Management of the development of tourism and recreational enterprises on the basis of domestic marketing: a monograph]. Simferopol, Arial Publ., 2015, 307 p.
Porter M.E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, Free Press, 1980, 396 p.
Porter M.E. The Competitive Advantage: Creating and Sustaining Superior Performance. New York, Free Press, 1985, 557 p.
Nalivaichenko E.V., Khorishko A.A. [About Factors of Maintenance of Competitiveness of the Enterprises in Modern Economic Conditions]. Ekonomika i upravlenie: teoriya i praktika = Economics and Management: Theory and Practice, 2018, vol. 4, no. 3, pp. 38–41. (In Russ.)
Bukreev I.A. [Development Strategy of Entrepreneurship Activities in Recreational Sphere on the Basis of Subregional Characteristics of Crimea]. Servis v Rossii i za rubezhom = Service in Russia and Abroad, 2019, no. 2, pp. 110–118. URL: Link (In Russ.)
Nadvornaya G.G., Klimchuk S.V., Oborin M.S., Gvarliani T.E. [Theory and methodology of appraisal of enterprise economic potential]. Ekonomicheskie i sotsial'nye peremeny: fakty, tendentsii, prognoz = Economic and Social Changes: Facts, Trends, Forecast, 2016, no. 6, pp. 70–90. URL: Link (In Russ.)
Fal'tsman V.K. Potentsial predpriyatiya SSSR: voprosy prognozirovaniya [The potential of the USSR enterprise: Forecasting issues]. Moscow, Ekonomika Publ., 1987, 214 p.
Figurnov E.B. Proizvodstvennyi potentsial [Production capabilities]. Moscow, Ekonomika Publ., 1982, 305 p.
