Importance Currently, banking competition concentrates on remote banking services, with users showing higher interest in delivery of such services via mobile devices, PC and other communication means. Business digitization becomes a priority in banking. Banking institutions offer their clients a spectrum of access modes to various remote services, where online banking is one of the most popular ones. Objectives The research analyzes current indicators of remote banking services as a whole and online banking in particular, formulates its advantages, indicates the use issues at the current stage, and devises a method to review the effectiveness of online banking use. Methods The research draws upon methods of logic economic analysis. Results I evaluated online banking indicators and identified issues, prospects and areas of its development. The article articulates advantages of online banking for the bank and the client. Business digitization underlies the bank development strategy. Notwithstanding a broad use of online banking and growing interest of banks and clients, there are no methods to analyze its effectiveness, with pending issues of security, technological breakdowns, practical convenience. Conclusions and Relevance The proposed methods for analyzing the effectiveness of online banking help to understand how effectively banking products have been developed and implemented, thus enhancing the performance indicators and increasing the client?le.
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