Home  Journals  Financial Analytics: Science and Experience  28(310) - 2016 July

Economic and statistical analysis in the implementation of the talent acquisition marketing strategy

Vol. 9, Iss. 28, JULY 2016

Article PDF Version

Received: 6 July 2016

Received in revised form: 13 July 2016

Accepted: 20 July 2016

Available online: 29 July 2016

Subject Heading: ECONOMIC AND STATISTICAL RESEARCH

JEL Classification: C4, M12, M31

Pages: 72-90

Subject The article discusses the possibility to create an algorithm for economic and statistical analysis to determine the effectiveness of implementation of the strategy of talent acquisition marketing in the organization.
Objectives The article aims to familiarize the reader with the views of foreign scholars and experts on the most significant analytical aspects of staffing marketing, approaches to analysis, and its result examples.
Methods The study’s concept includes an algorithm of the following types of analysis: structural analysis of labor market data, external and internal employer image, analysis of internal resources and capabilities, the comparative analysis. Analytical information retrieval methods are interviewing, observation, tests.
Results The paper shows the theoretical significance and applicative nature of the analysis of structural data about the market, external and internal image of the employer, competency profile, work environment, the expectations of potential employees about the workplace.
Relevance The study’s results can be useful for enterprises and organizations when building a personnel management policy, and to develop procedures to provide the enterprises and organizations with appropriate personnel.

Keywords: talent acquisition marketing, labor satisfaction, competitor, system partner, comparative analysis

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