Importance The research focuses on factors that made the tourism sector refocus on domestic destinations and their development. Objectives We identify key trends in the Russian tourism and influencing factors, and propose what should be done to further promote domestic tourist destinations. Methods The research relies upon general scientific methods that provide an entire view of the issue and its separate aspects over time. Results We found reasons why the Russian tourist market refocused on domestic destinations, substantiated the need to develop inbound tourism and indicated available resources and prospects. Conclusions and Relevance Refocusing outbound tourism to inbound one is a great impetus for the national tourism. However, it will not be practicable without effective cooperation of sectoral actors, active State aid, business development, information, transportation and cultural infrastructure, and special attention to the quality of national tourist products and its improvement.
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