+7 925 966 4690, 9am6pm (GMT+3), Monday – Friday
ИД «Финансы и кредит»

JOURNALS

  

FOR AUTHORS

  

SUBSCRIBE

    
Financial Analytics: Science and Experience
 

Specifics of price discrimination in sale of information products through e-commerce

Vol. 9, Iss. 10, MARCH 2016

PDF  Article PDF Version

Received: 25 January 2016

Accepted: 9 February 2016

Available online: 16 March 2016

Subject Heading: MONITORING OF ECONOMIC PROCESSES

JEL Classification: D49, D52, D82, L81

Pages: 22-30

Sigarev A.V. Plekhanov Russian University of Economics, Moscow, Russian Federation
alexsigarev@mail.ru

Kosov M.E. Financial University under Government of Russian Federation, Moscow, Russian Federation
kosovme@mail.ru

Importance As e-commerce has been actively developing since the early 21st century, it significantly influences conventional views of economic processes, including pricing methods and principles.
     Objectives The research identifies the specifics of price discrimination when selling information products through e-commerce, thus influencing the behavior of buyers and sellers.
     Methods We analyzed whether it would be possible to use conventional price discrimination strategies when selling information products through e-commerce.
     Results The article presents possibilities of using strategies of price discrimination, customization, self-selection and versioning when selling information products via electronic commerce channels.
     Conclusions and Relevance When selling information production via e-commerce channels, sellers get broader opportunities for differential pricing and extracting consumer surplus more completely. It becomes feasible because the ICT development allows studying preferences of buyers, predicting their behavior, personalize the offered goods. In the mean time, consumers also derive benefit from online-shopping as it reduces the asymmetry of information on prices and quality of goods, and helps better compare market supply options.

Keywords: pricing, price discrimination, differential pricing, e-commerce

References:

  1. Rudakova I.E., Nikiforov A.A. Makroekonomicheskaya teoriya: problemy, versii, polemika [Macroeconomic theory: problems, versions, discussions]. Moscow, Delo i Servis Publ., 2013, 208 p.
  2. Osobennosti i tendentsii razvitiya internet-torgovli (na primere rynka bytovoi tekhniki i elektroniki) [Specifics and trends of e-commerce development: Evidence from household appliances and electronics]. Moscow, HSE Publ., 2010, 87 p.
  3. Alekseev I.Yu. Elektronnaya torgovlya: pravovye problemy predprinimatel'skoi deyatel'nosti v Internete [E-commerce: legal issues of business over the Internet]. Yurist = Jurist, 2000, no. 3, pp. 43–45.
  4. Antipina O.N. Informatsionnaya ekonomika: sovremennye tekhnologii i tsenoobrazovanie [Information economics: modern technologies and pricing]. Moscow, TEIS Publ., 2009, 284 p.
  5. Savinov Yu.A. Problemy ispol'zovaniya seti Internet dlya mezhdunarodnoi elektronnoi torgovli [Issues of using the Internet for global e-commerce]. Vneshneekonomicheskii byulleten' = Russian Foreign Economic Bulletin, 2005, no. 3, pp. 3–12.
  6. Vliyanie transgranichnoi torgovli na roznichnye rynki Rossii [The influence of cross-border trade on the Russian retailing]. Moscow, HSE Publ., 2013, 287 p.
  7. Antipina O.N. Teoreticheskie osnovy tsenoobrazovaniya na rynkakh informatsionnykh blag i tekhnologii [The theoretical basis for pricing in markets of information goods and technologies]. Voprosy novoi ekonomiki = Issues of New Economy, 2009, no. 4, pp. 12–22.
  8. Sigarev A.V. Elektronnaya kommertsiya: vyzovy i perspektivy v usloviyakh ekonomicheskoi nestabil'nosti [E-commerce: challenges and prospects during economic instability]. Vestnik Moskovskogo universiteta MVD Rossii = Bulletin of Moscow University of the Interior of Russian Federation, 2013, no. 2, pp. 170–175.
  9. Tang Z., Montgomery A., Smith M.D. The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing. Carnegie Mellon University, 2008.
  10. Brown J.R., Goolsbee A. Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry. Journal of Political Economy, 2002, vol. 110, no. 3, pp. 481–507.
  11. Lynch J.G., Ariely D. Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution. Marketing Science, 2000, vol. 19, no. 1, pp. 83–103.
  12. Bondarenko N.E., Komarova I.P. Gosudarstvennaya innovatsionnaya politika: osnovnye printsipy i prioritety [State innovation policies: key principles and priorities]. Vestnik mezhdunarodnogo instituta ekonomiki i prava = Bulletin of International Institute of Economics and Law, 2013, no. 1, pp. 78–83.
  13. Ulph D., Vulkan N. Electronic Commerce and Competitive First-Degree Price Discrimination. London, University College, 2000. Available at: Link.
  14. Ulph D., Vulkan N. Electronic Commerce, Price Discrimination and Mass Customisation. London, University College, 2001.
  15. Shapiro C., Varian H. Information Rules: A Strategic Guide to the Network Economy. Harvard Business Review Press, 1998, 368 p.
  16. Pshenitsyna E.I. [Specifics of pricing in network structures]. Prioritetnye napravleniya razvitiya nauki i obrazovaniya: materialy konferentsii [Proc. Sci. Conf. Priority Areas for Development of Science and Education]. Cheboksary, Interaktiv plyus Publ., 2015, pp. 444–447.
  17. Kharakoz Yu.K., Kosov M.E. Strategicheskoe upravlenie zatratami kak metod uvelicheniya konkurentosposobnosti [Strategic cost management as a competitiveness enhancement method]. Obrazovanie. Nauka. Nauchnye kadry = Education. Science. Scientific Staff, 2014, no. 1, pp. 156–159.
  18. Bakos Y., Brynjolfsson E. Bundling Information Goods: Pricing, Profits and Efficiency. Management Science, 1999, vol. 45, iss. 12, pp. 1613–1630.
  19. Bakos Y., Brynjolfsson E. Bundling and Competition on the Internet. Marketing Science, 2000, vol. 19, no. 1, pp. 63–82.

View all articles of issue

 

ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

Journal current issue

Vol. 17, Iss. 1
March 2024

Archive