Importance The article focuses on the impact that the financial crisis in the Russian Federation has on companies, consumers, and economic downturn. It presents a marketing analysis of the financial crisis impact on the economic slowdown in the Russian Federation. Objectives The research combines fragmented data in public sources to gather such amount of data, which would allow for better understanding of the relation among market actors and forecast further development and possible implications for businesses and the public. Methods Relying upon econometric and statistical methods, I analyzed aspects of the financial crisis impact on companies, consumers, and economic slowdown. Results The article presents analytical data reflecting indicators of the economic slowdown in the Russian industrial sector. Conclusions and Relevance Currently, the business environment is changing so drastically, that companies should revise their fundamental strategic goals and business approaches. The Russian business environment has been demonstrating positive trends for the most of the time after 2000, i.e. growing markets in most sectors and fragmented competition. The results may be of interest for students and teachers. They can also be used as recommendations for banking or other financial institutions.
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