The article considers the problems of cost estimation of innovative companies. The author offers the model of application of real option using a decision tree to assess the value of innovation develops and proves the effectiveness of the criteria to use the tool of financial management. These tools allow assessing the value of innovative companies at different stages of their development, as well as simulating the strategic goals and the ways to achieve them.
Keywords: innovative company, project, real option, administrative decision, uncertainty factor, cost, tree of decisions, criterion of economic efficiency
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