Financial Analytics: Science and Experience

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Financial Analytics: Science and Experience

15(153) - 2013 April

Advantages of psychographic segmentation of the insurance market

Vol. 6, Iss. 15, APRIL 2013

Available online: 24 April 2013

Subject Heading: Insurance

JEL Classification:

Rusetskaya E.А. Doctor of Economics, Professor, Department "Finance", the North Caucasus Federal University
elwirasgu@mail.ru

Kozel I.V. PhD in Economics, Associate Professor, Department "Entrepreneurship", the Stavropol State Agrarian University
powerfyz@yandex.ru

Rusetsky M.G. Senior Lecturer, Department of Management and Marketing Cooperatives, the Stavropol institute (branch), the Belgorod University of Cooperation, Economics and Law
rusetskiym@yandex.ru

In the article the problems of use of the insurance mechanism in system of ensuring economic safety of citizens are considered, the choice of optimum marketing strategy for identification of requirements for insurance and preference of use of psychographic signs at segmentation of the insurance market are proved.

Keywords: insurance market, risk, hazard, insurance coverage, marketing, need, sign, segmentation

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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