Home  Journals  Financial Analytics: Science and Experience  48(138) - 2012 December

Method of predicting revenue from rental movies

Available online: 26 December 2012

Subject Heading: ECONOMIC ISSUES

JEL Classification: 

In the article the method of forecasting of a box office of movies on emotional impact on the audience is presented. Respondents were shown the upcoming trailers in movie rentals, and then they fill in a special form. It is established that found that viewers appreciate the emotional component of the trailer when planning going to the movies. The steps to improve the technique.are planned.

Keywords: box-office forecasting, emotional attributes, demand factors.

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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