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Financial Analytics: Science and Experience
 

Marketing of education services on the basis of information models of high school

Vol. 5, Iss. 22, JUNE 2012

Available online: 6 June 2012

Subject Heading: Market of educational services

JEL Classification: 

Chadaev A.Y. Vice Rector on Financial Activity, Tula State University
cony@tsu.tula.ru

In the article it is shown that for the effective competition in the market of educational services the modern higher educational institution should form the complex, multilevel information model. The main subsets entering into information model of a higher educational institution are presented. Some aspects of creation of Internet sites of educational institutions as most important subsets of electronic information model are considered.

Keywords: marketing, educational services, information model

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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