Financial Analytics: Science and Experience
 

Predicted business reputation as an analytical indicator of an assessment of potential norm of growth of the capital of holding

Vol. 5, Iss. 19, MAY 2012

Available online: 23 May 2012

Subject Heading: QUESTIONS OF ECONOMY

JEL Classification: 

Efimova S. B. Doctor of Economics, professor, head of department "Analysis and Audit", Saratov State Social-Economic University
efimovas@rambler.ru

Plotnikova V. V. PhD in Economics, associate professor of department "Analysis and Audit", Saratov State Social-Economic University
veryn@yandex.ru

In the article on the basis of the definition of "goodwill" was given the identification of forecasting goodwill for the purposes of economic analysis. The research, allowing to estimate potential business reputation in absolute expression is carried out, to choose investment option with the greatest growth of the capital of holding and to compare options of investments on norm of growth of the capital.

Keywords: goodwill, business, combination, Tobin's ratio, net assets, fair value

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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