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The price as a basic element of marketing of the tourist enterprise

Vol. 5, Iss. 13, APRIL 2012

Available online: 2 April 2012

Subject Heading: QUESTIONS OF ECONOMY

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Volkov S.K. PhD of Economics, associate professor of department «World Economy and Economic theory», Volgograd State Technical University
ambiente2@rambler.ru

In the article the consumer behavior in the market of tourist services is analyzed. The major factors (elements of marketing complex) influencing consumer preferences are allocated. It is concluded about the price is the basic element tourist enterprise’s marketing complex in struggle for consumer preference of tourists.

Keywords: consumer behavior, price, preference, tourism, enterprise, marketing complex

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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