Financial Analytics: Science and Experience

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Financial Analytics: Science and Experience

10(100) - 2012 March

Model of the impact of fashion events in the economic results of the company

Vol. 5, Iss. 10, MARCH 2012

Available online: 13 March 2012

Subject Heading: QUESTIONS OF ECONOMY

JEL Classification:

Chaldaeva L.A. Doctor of Economic science, professor of department “Economy and Crisis management”, Financial University under the Government of the Russian Federation
chaldaeva45@mail.ru

Kilyachkov A.A. PhD of Technical Science, senior research fellow, manager of department “Audit”, «Ernst & Young» company
AAKil@mail.ru

In the article the basic attention is concentrated to an influence estimation of image events on economic results of the company. The model describing influence of various events on these results is constructed. The way of the description of influence of image actions on investment appeal of the company is offered. The analysis of parameters of model at which this influence will be the most effective is carried out.

Keywords: mathematical model, process, market, capital, charity, investment appeal, company, profitableness, delta-function

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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