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Financial Analytics: Science and Experience
 

Analysis of the russian market of trademarks

Vol. 5, Iss. 2, JANUARY 2012

Available online: 13 January 2012

Subject Heading: QUESTIONS OF ECONOMY

JEL Classification: 

Pavlova U.V. PhD in Economics, associate professor of department “Finance of enterprises”, Orenburg State University
PavlovaUliyaV@yandex.ru

The analysis of the market of trade marks of the Russian Federation is carried out. Market segmentation on subjects, dynamics and supply and demand structure in the primary and secondary markets is presented. Business activity of subjects of the market in a cut of federal districts is defined. Deterrents in development of various segments of the market are described and the general recommendations about their elimination are made.

Keywords: analysis, market, trade mark, demand, offer, dynamics, brand, mark

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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