Financial Analytics: Science and Experience

Abstracting and Indexing

РИНЦ
Referativny Zhurnal VINITI RAS
Worldcat
Google Scholar

Online available

Eastview
eLIBRARY.RU
Biblioclub

Home

Journals

Financial Analytics: Science and Experience

44(86) - 2011 November

Metodology of marketing research outsoursing`s services in construction materials market

Vol. 4, Iss. 44, NOVEMBER 2011

Available online: 25 November 2011

Subject Heading: QUESTIONS OF ECONOMY

JEL Classification:

Kulakova Y.A. Post-graduate student of marketing department, All-Russia Correspondence Financial and Economic Institute, Moscow
kulakova@mail.com

In the article the essence of methodology of marketing research of services outsourcing taking into account features of the market of building materials is revealed. Application of the mechanism of a benchmarking at carrying out of marketing research of services outsourcing and the basic methods applied thus is considered.

Keywords: outsourcing, marketing, research, the information, audit, benchmarking, method

View all articles of issue

ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

Journal current issue

Vol. 17, Iss. 1

March 2024