Home  Journals  Financial Analytics: Science and Experience  43(85) - 2011 November

Problems of marketing strategies formation of regional banks in the market of retail financial services

Available online: 22 November 2011

Subject Heading: BANKING SECTOR

JEL Classification: 

In the article competition questions in the retail market of bank services of region (on an example of subjects Southern federal district) are considered. The analysis shows developed tendency of reduction of number of credit and financial institutes, reflects depth occurring трансформационных processes by the way of integration of interests of various subjects of the financial market, a diversification of bank and not bank credit and financial kinds of business.

Keywords: marketing, competition, strategy, finance, supermarket, bank, integration, region, bank, system

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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