Financial Analytics: Science and Experience

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Financial Analytics: Science and Experience

38(80) - 2011 October

Research tools of branding trade mark

Vol. 4, Iss. 38, OCTOBER 2011

Available online: 24 October 2011

Subject Heading: Economy questions

JEL Classification:

Lapygin Y.N. Doctor of economics sciences, professor, head of a chair economy and strategy management, Vladimir state university
L1953@mail.ru

Martasov D.A. Deputy marketing director CJSC «ABI Product», Head of brand development
mart1986@mail.ru

It is found the main content of the concept of «branding» and a basic criteria of assessment of brand equity. It is described the factors influencing the formation of brands. It is built the system of tools of branding trade mark. It is constructed distribution tools of trade mark. Shows the dynamics of economic indicators of the food industry, for which defines the system of branding tools.

Keywords: brand, trade mark, system, tools

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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