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Financial Analytics: Science and Experience
 

The perspectives of mobilization of investment to the regions via the combination of the territory branding and the public-private partnership mechanisms

Vol. 4, Iss. 11, MARCH 2011

Available online: 15 March 2011

Subject Heading: INVESTMENT POLITICS

JEL Classification: 

Vorotnikov A.M. deputy sector Centre PPP Vnesheconombank
vorotnikov@veb.ru

Kabashkina T.V. student of the department of the economy and right, Moscow state linguistic university
kva1955@bk.ru

The article deals with the problems of public-private partnership usage for the purposes of the increase of a region’s investment attractiveness by the use of territory branding. The exact examples of the increase successful branding in Russia and abroad are given.

Keywords: public private partnership, branding, place

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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