Home  Journals  Financial Analytics: Science and Experience  5(47) - 2011 February

Retail bank services in Russia: objective and subjective making developments

Available online: 4 February 2011

Subject Heading: The banking sector

JEL Classification: 

Purpose of the development of the retail bank business of ? to ensure the mass flow of particular clients and to simultaneously maximally decrease expenses for their maintenance. In the article are investigated the characteristic features, which release retail business from other spheres of bank activity, objective and subjective components, and also classification of retail bank services.

Keywords: retail, banking, consumer, service, deterrent, personification, client

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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