Home  Journals  Financial Analytics: Science and Experience  10(34) - 2010 August

Bank products: kinds, technology of creation, ways of introduction

Available online: 20 August 2010

Subject Heading: The banking sector

JEL Classification: 

Article is devoted the analysis of new kinds of bank products and features of their creation, and also studying of marketing strategy of bank on advancement on the market of new products and services. Commercial banks are aimed at reception of stable profit. Considering a rigid competition, banks are compelled to react to changes of conditions of the market, to expand assortment of bank products, to move ahead on the regional markets.

Keywords: bank, product, technology, creation, way, introduction

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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