Home  Journals  Financial Analytics: Science and Experience  9(21) - 2009 September

Development of banking business through the use of marketing technologies

Available online: 11 November 2009

Subject Heading: The banking sector

JEL Classification: 

In a global financial crisis, changes in banking occur rapidly: banks change owners, solid once brands lose reputation, old audited strategy ineffective all of these trends for the banking sphere in General, particularly evident example of Russian BTA Bank, which, however, began a process of rebranding and will soon be known as the AMT Bank.
     The Bank has taken already in the fifth time in its history to change the name, and what strategies it will adhere to in difficult conditions, described the browser RBC Executive Director Andrei Tretyakov Bank.

Keywords: capital, brand, long-term, profile, rate, market

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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