Home  Journals  Financial Analytics: Science and Experience  7(19) – 2009 July

The marketing analysis of the entrants in Voronezh region(Admission campaign in 2009)

Available online: 13 September 2009

Subject Heading: Market of educational services

JEL Classification: 

The non-commercial partnership “Advisory board on corporative education, innovations and business” together with the interuniversity advertising and marketing center “Formula uspekha” (Voronezh) carry out the market research of educational services in the higher education segment on an annual basis. The results of the marketing research taking into consideration the economic decline of 2008-2009 in Russia in particular are of grate importance in order to develop the pricing and marketing policy of the higher schools, to justify the structure of main professional courses curriculum, to cooperate in constructive way with the partner entities and employer’s associations.

Keywords: marketing, analysis, of entrants, status value of professions, entrant’s social environment, vocational choice, education fee, information source on university, university rating, choice of uniform state exam, preparation for entering university

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ISSN 2311-8768 (Online)
ISSN 2073-4484 (Print)

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