Subject. Transformation of trade in modern conditions. Objectives. To formulate and trends in the transformation of domestic trade in modern conditions. Methods. The methods of classification, analysis, modeling, abstraction, induction, and deduction were used. Results. The main trends in the transformation of domestic trade have been identified, affecting both retail, including online and offline, and wholesale. Conclusions. Domestic trade as an economic sphere links production and consumption. In modern conditions (including the development of digital technologies), trade organizations are transforming business processes in order to reduce costs in the organization of bringing goods to end consumers. At the same time, transformational processes affect not only the field of electronic commerce, but also traditional forms of trade – wholesale and retail – affecting the composition and structure, methods of socio-economic interaction and adaptation of domestic trade. The trends of transformation of domestic trade presented in the study reflect the changes characteristic of the sphere of trade under the influence of a changing external and internal environment.
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