Subject. Digital tourism as one of the priorities of the state policy of the Russian Federation, especially in the context of spatial development and regional inequality. Overcoming the inter-regional digital asymmetry is of great importance for ensuring balanced access to digital services and sustainable tourism growth. Objectives. Substantiation of strategic approaches to the state regulation of digital tourism aimed at reducing digital inequality between the regions of Russia. Methods. The research is based on systems and institutional approaches. General scientific methods have been applied, including comparative, structural-functional and retrospective analysis, as well as classification and synthesis. Results. The article considers the digitalization of tourism in the regions of Russia, analyzes federal initiatives, national projects and regional platforms that influence the development of the industry. The positive effects of digital transformation have been identified, such as an increase in domestic tourist flows, support for small and medium-sized businesses, an increase in tax revenues and an improvement in the image of the regions. At the same time, significant differences have been identified in digital infrastructure, the availability of online services, and the level of digital literacy. A set of measures aimed at reducing the digital divide has been proposed, taking into account regional specifics and cooperation between government authorities, businesses and tourists. Conclusions. A comprehensive government regulatory strategy is needed to ensure equal digital opportunities and sustainable tourism development in Russia's regions.
Keywords: digital tourism, government regulation, Russian regions, digital asymmetry
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