Subject. Formats of e-commerce organizations and their development. Objectives. To identify the signs of electronic commerce and, according to them, to determine the formats of electronic commerce organizations. Methods. The methods of classification, analysis, modeling, abstraction, induction, and deduction are used. Results. The features defining the formats of e-commerce organizations are formulated and substantiated. The characteristics of these formats are presented. Conclusions. E-commerce combines the characteristics of wholesale and retail trade. However, regulatory documents define the affiliation of e-commerce to retail as part of distance trading. The formats of traditional retail and wholesale trade organizations are based on grouping the diversity of trade organizations according to certain criteria. The formats of traditional retail and wholesale trade organizations are determined by specialization, the composition of consumers, turnover, and the specifics of the material and technical base, however, the formats of e-commerce organizations correspond only partially to the characteristics of traditional trade organization formats. This is due to the organization of business processes in a digital environment. The formats of e-commerce organizations presented in the study and their features will make it possible to determine areas for improving business efficiency, taking into account the specific features of making purchase and sale transactions in both retail and wholesale digital environments.
Keywords: e-commerce, the format of e-commerce organizations, e-commerce, efficiency
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