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Economic Analysis: Theory and Practice
 

Problems of development and prospects for improvement of the tourism and hotel industry in Moscow

Vol. 23, Iss. 3, MARCH 2024

Received: 22 January 2024

Received in revised form: 30 January 2024

Accepted: 6 February 2024

Available online: 28 March 2024

Subject Heading: BUSINESS PERFORMANCE

JEL Classification: L83, R13

Pages: 477–489

https://doi.org/10.24891/ea.23.3.477

Tat'yana E. PLATONOVA Odintsovo Branch of MGIMO University, Odintsovo, Russian Federation
t.platonova@odin.mgimo.ru

ORCID id: not available

Natal'ya T. VASIL'TSOVA Odintsovo Branch of MGIMO University, Odintsovo, Russian Federation
n.vasilcova@odin.mgimo.ru

ORCID id: not available

Subject. The article considers the development of the tourism and hospitality industry as drivers of growth in various sectors of the region's economy.
Objectives. The aim is to analyze the current state and dynamics of the tourism industry and hospitality industry in Moscow, the development of promising areas to improve the efficiency of their activities.
Methods. The study employs methods of statistical and economic analysis.
Results. The analysis of data from statistical agencies and specialized Internet sources enabled to conclude on outstripping growth of the tourism industry in Moscow and the Moscow Oblast, compared to other regions of Russia. The study considered the main measures of State support to tourism outlined in the government program "Tourism Development", as well as specific results and amounts allocated from the Moscow budget for these purposes. We analyzed the main performance indicators of Moscow hotels, like the average length of stay per guest, average income per guest, average vacation rate, load factor.
Conclusions. Based on government support measures and evidence on the economic indicators of the hospitality industry, the study unveiled the promising areas of growth of the tourism and hotel services market, such as increasing the tourist attractiveness of Moscow, reorientation of foreign tourist flows, development of services for the "digital travelers" sector, "green" marketing, personalization of services, etc.

Keywords: tourism and hotel business, government tourism support program, dynamics and directions of improving the quality of hotel and tourist services

References:

  1. Toporovskaya E.V. [Moscow hospitality market analysis, management solutions proposal for 5-star hotel in unstable environment and low demand]. Modern Economy Success, 2023, no. 5, pp. 126–132. URL: Link (In Russ.)
  2. Stytsyuk R.Yu. [Features of attracting and retaining customers by Moscow hotels]. Ekonomika i predprinimatel'stvo = Journal of Economy and Entrepreneurship, 2020, no. 9, pp. 777–781. (In Russ.)
  3. Platonova T.E. [The Russian hotel business – the state, problems and prospects of development in the modern period of the economy]. Vestnik Altaiskoi akademii ekonomiki i prava = Bulletin of Altai Academy of Economics and Law, 2023, no. 6-2, pp. 238–242. (In Russ.) URL: Link
  4. Dzhandzhugazova E.A., Maksanova L.B.-Zh., Bardakhanova T.B. et al. Ecotourism Development in Russia: Analysis of Best Regional Practices. Ekoloji, 2019, vol. 28(107), pp. 411–415. URL: Link

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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