Subject. The study is devoted to the analysis of factors of company value creation. Objectives. We focus on analyzing the nature of factors of company value creation in the context of mergers and acquisitions, as well as IPO transactions, and classifying the company value factors. Methods. The study rests on general scientific and logical methods, like summary and grouping, method of analysis, method of interpretation and analogy. Results. For management decision-making purposes, it is reasonable to divide value creation factors into internal and external, as such identification affects the development of investment strategy and cost management strategy. External factors of value creation do not depend on the activities of one company, and subjective management of these factors is impossible. The company can only take these factors into account, when measuring the risk associated with the implementation of investment projects, as an increasing or decreasing coefficient to the final cost. Internal factors are fully controllable and manageable by the company. They include liquidity, control acquired during the transaction, and a number of operating and financial metrics. Conclusions. During the analysis, it is crucial to consider both financial and non-financial factors. The value creation factors selected for the analysis should reflect both the tactical targets behind the implementation of the transaction and long-term strategic goals.
Keywords: integration, cost management, liquidity, prime cost, cost management
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