Subject. We investigate the balance of enterprise development in the aviation, trade, and metallurgical industry for 2007–2019. Objectives. The aim is to analyze the sustainability of enterprise development in the said industries, identify factors, having an adverse impact on the balanced development of companies, subject to industry specifics, and ways to achieve the sustainable development of these companies. Methods. The balanced growth model (SGR) and general scientific and statistical methods to analyze economic processes serve as the methodological basis of the study. Results. We analyzed the sustainability of 13 companies on the basis of the balanced growth model. The sample includes companies operating in the aviation, trade, and metallurgy industry. The paper reveals factors that have a negative impact on balanced development, subject to industry specifics, and shows directions of achieving sustainable development of enterprises included in the analysis. Conclusions. The growth of aviation companies is not sustainable, due to losses in certain periods and a high level of dividend payments. To achieve a balanced growth, it is necessary to optimize the price and dividend policy, and reduce costs. The main problems of trading companies stem from a decrease in the level of net profit and incurred losses. The major internal factors, adversely impacting upon sustainable development of metallurgical enterprises, are unreasonably low or high-risk financial leverage, and low profitability or loss-making activities. To neutralize the negative impact of identified problems, it is important to form an optimal capital structure and develop an effective cost management system.
Keywords: sustainable growth model, capital structure, asset turnover, return on sales, industry specifics
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