Subject. The number of companies filing for bankruptcy is growing. More often, the reason relates to resource imbalance, which is manifested in the lack of capacity to build-up resources. One of the key drivers of growth and development of any modern company is the availability of capital, which determines its financial potential. Objectives. The purpose of the study is to develop a methodology for assessing the financial potential of a commercial organization (an industrial enterprise in particular), based on characteristics of its determining factors. Methods. I employ general scientific methods and techniques, like analysis, grouping, systematization, and modeling. Results. The proposed methodology for assessing the financial potential of an enterprise rests on a system of interrelated indicators. Each indicator characterizes a certain factor in the formation and destruction of financial potential. These indicators are expressed in relative units of measurement and reflect different aspects of organization's activities in terms of factors that shape its financial potential. Conclusions. The findings will help enrich the methodological tools of financial management of the organization, primarily when making decisions on investment and capital mobilization.
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