Plekhanova A.F.National Research Lobachevsky State University of Nizhny Novgorod (UNN) Nizhny Novgorod, Russian Federation docplekhanova@gmail.com ORCID id: not available
Ivanova N.D.Nizhny Novgorod State Technical University named after R.E. Alekseev (NNSTU), Nizhny Novgorod, Russian Federation lavrentievan@yandex.ru ORCID id: not available
Subject. The article addresses the conceptual framework for competitiveness at the company level and development of original proposals for its perfection. Objectives. The study aims to improve the concept of corporate competitiveness in accordance with current trends in economics and management and the specifics of nuclear engineering companies. Methods. We employed general scientific research methods, classification and graphic visualization techniques. Results. The paper systematizes scholarly works on corporate competitiveness, formulates disadvantages of existing developments and ways to eliminate them, taking into account industry characteristics and specifics of engineering. We developed our own provisions of the concept of competitiveness of engineering companies operating in the nuclear industry, considering the external conditions, sector-specific issues, and promising trends in the management, economics, and business. We also introduced new concepts, including the notion of the agent of competitiveness, offered their classification to develop and analyze competitiveness. Conclusions. The specifics of engineering activities, threats and challenges to the nuclear industry, trends in the society, business and environment lead to the need to develop the foundations of the concept of competitiveness. The satisfaction of mainly market needs and the emphasis on the priority of economic indicators as criteria for assessing competitiveness limit the scope and functionality of traditional concepts, requiring their improvement.
Keywords: competitiveness, competitive edge, stakeholder, engineering company, nuclear industry
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