Subject The article considers methods to evaluate the performance of commercial organizations, taking into account sectoral specificity and environmental factors. Objectives The purpose of the study is to test the developed methodological tools that are focused on evaluating the effectiveness of corporate strategy implementation, using the case of commercial organizations operating in the iron and steel industry. Methods We employ the process approach, benchmarking methods, gap analysis, sets of key indicators of effectiveness of functional strategies execution. Results We performed integrated assessment of the results of corporate strategies implementation by twenty eight Russian iron works in 2014, which was the most difficult year for the industry during the crisis period from 2008 to 2018. By detecting ‘the best’ and ‘potential bankrupts’ in 2014, we determined the boundaries of the corridor enabling to identify the position of commercial organization of the industry segment and assess gaps in the integrated indicators that characterize the effectiveness of basic functional strategies and the entire corporate strategy. Conclusions The developed methodological tools will help increase the strategic flexibility of a commercial organization in the face of high variability of environmental factors.
Keywords: corporate strategy, key indicator, crisis process, gap analysis, iron and steel industry
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