Moskalenko Yu.A.Ural Federal University named after the First President of Russia B.N. Yeltsin, Yekaterinburg, Russian Federation email@example.com ORCID id: not available
Subject Digitalization of economy necessitates new models for assessing the capabilities of enterprises to use advanced information and communication technologies. Therefore, it is important to scrutinize economic relations between business entities in terms of applying digital technologies within the activities of individual enterprises. Objectives Our purpose is to introduce the concept of digital potential of the enterprise and develop possible methods for its quantification. Methods The study employs general scientific methods of research. Results We present our own methodology for assessing the digital potential of an enterprise based on the adaptation of the Networked Readiness Index and the global ICT Development Index for mini-economic level of management. The paper includes methods to measure the indicators of enterprise digital capacity as a percentage of the maximum level and methods to measure the parameters of these indicators on a percentage basis and in binary units. We considered a large holding company operating in the distribution system and made an empirical assessment of its level of digital potential application. Conclusions Introducing the concept of enterprise digital potential and a methodology for its measurement will provide the management of enterprises with effective tools enabling to analyze and develop the use of advanced information and communication technologies.
Keywords: digital economy, digital potential, Networked Readiness Index, mini-economy
Malyavkina L.I. [Digital Economy: The Analysis of the Basic Approaches to Definition]. Obrazovanie i nauka bez granits: fundamental'nye i prikladnye issledovaniya = Education and Science Without Borders: Fundamental and Applied Research, 2017, no. 6, pp. 198–202. URL: Link (In Russ.)
Bell D. The Coming of Post-Industrial Society: A Venture in Social Forecasting. N.Y., Basic Books, 1999, 507 p.
Toffler A. The Third Wave. N.Y., Bantam Books, 1980, 560 p.
Maimina E.V., Puzynya T.A. [Peculiarities and trends in the development of digital economy]. Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava = Herald Belgorod University of Cooperation, Economics and Law, 2017, no. 6, pp. 37–45. URL: Link (In Russ.)
Dirican C. The Impacts of Robotics, Artificial Intelligence on Business and Economics. Procedia – Social and Behavioral Sciences, 2015, vol. 195, pp. 564–573. URL: Link
DeSousa V., McConatha D., Lynch M.J. The Nexus of Digital Technology, Sociology and Economics. The International Journal of Interdisciplinary Social Sciences, 2011, vol. 5, iss. 10, pp. 211–219. URL: Link
Popov E.V., Semyachkov K.A. [Comparative Analysis of Strategic Aspects of Development of Digital Economy]. Vestnik Permskogo universiteta. Ser.: Ekonomika = Perm University Herald. Economy, 2018, vol. 13, no. 1, pp. 19–36. (In Russ.) URL: Link
Volkmann J.W., Westkamper E. Cost Model for Digital Engineering Tools. Procedia CIRP, 2013, vol. 7, pp. 676–681. URL: Link
Blazquez D., Domenech J. Web Data Mining for Monitoring Business Export Orientation. Technological and Economic Development of Economy, 2018, vol. 24, iss. 2, pp. 406–428. URL: Link
Gnezdova Yu.V. [Development of digital economy in Russia as a factor of global competitiveness increase]. Intellekt. Innovatsii. Investitsii = Intellect. Innovation. Investments, 2017, no. 5, pp. 16–19. URL: Link (In Russ.)
Revinova S.Yu. [Information technology – important competitive advantage]. Vestnik Rossiiskogo universiteta druzhby narodov. Ser.: Ekonomika = RUDN Journal of Economics, 2003, no. 1, pp. 73–80. URL: Link (In Russ.)
Popov E.V. Rynochnyi potentsial predpriyatiya [Company's market potential]. Moscow, Ekonomika Publ., 2002, 559 p.
Lazarev V.N., Pirogova E.V., Kangro M.V. Organizatsionnyi potentsial predpriyatiya [Organizational potential of the company]. Ulyanovsk, Ulyanovsk State Technical University Publ., 2016, 190 p.
Volodina S.V., Gunina I.A. [The control system of economic potential of the small enterprise]. Ekonominfo, 2013, no. 19, pp. 39–41. URL: Link (In Russ.)
Snitko L.T., Chuzhikova Yu.A. [The importance of market potential in strategic management of the enterprise]. Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava = Herald Belgorod University of Cooperation, Economics and Law, 2015, no. 2, pp. 52–58. URL: Link (In Russ.)
Mikova N.S. [On Analysis of Information Society and Knowledge Economy Development Monitoring Systems]. Intellekt. Innovatsii. Investitsii = Intellect. Innovation. Investments, 2011, no. 2, pp. 53–63. URL: Link (In Russ.)
Oinbonokha F.A. [Network Readiness Indexes of Nigeria, Russia, China, Singapore and Belarus]. Nauka i innovatsii = Science and Innovation, 2015, vol. 9, no. 151, pp. 46–49. URL: Link (In Russ.)
Popov E.V., Semyachkov K.A., Simonova V.L. [Network Readiness Index of the Federal Districts of Russia]. Izvestiya Ural'skogo gosudarstvennogo ekonomicheskogo universiteta = Journal of Ural State University of Economics, 2016, no. 4, pp. 40–51. URL: Link (In Russ.)