Subject The article considers factors of competitiveness of the State and the enterprise, their interrelation and impact on competitiveness in conditions of asymmetric information and information economy. Objectives The purpose is to identify internal and external factors influencing the competitiveness of enterprises in conditions of information economy by using economic- mathematical and econometric methods. Methods The study employs econometric methods (the least square method, tests to estimate the significance of model parameters and the entire model, coefficient of determination, estimation of model factors linearity, comparison of quality indices of obtained linear and nonlinear models, generation of regression equation of the target factor depending on independent factors), methods of generalization, analysis and synthesis. Results The paper confirms the hypothesis that in addition to internal factors of enterprise competitiveness, there are external factors, which stem from the competitiveness of the State. The econometric methods helped reveal two external drivers of enterprise competitive ability in conditions of information economy, i.e. innovation of the State and its position in the international market. Conclusions Further research should be focused on the synthesis of internal and external factors of enterprise competitiveness into a single model. It is important to develop specific measures to increase the enterprise competitiveness as per each factor and in general, and to classify the determinants of competitive ability in the information economy.
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