Subject Building competitive strength of the Russian automotive industry requires both improving the technological level and updating the forms and methods of management in all spheres of enterprise activity. Objectives The study focuses on searching for opportunities to create an economic system enabling efficient management of production and rapid increase in competitive ability of the domestic automotive industry. Methods The study draws on theoretical research by domestic and foreign scientists, methods of expert evaluation, scientific generalization, economic, logical and comparative analysis. Results The paper investigates the specifics of transnationalization and internationalization of capital, the status and trends in the Russian automobile industry in the context of growing transnationalization of Russian capital, considers the results of implementing the automobile industry development strategy of the Russian Federation for the period till 2025, and outlines solution to major problems. Conclusions The main challenge faced by the domestic automotive industry is technological inferiority. In unstable external environment, it is impossible to enhance competitiveness without globalization processes.
Keywords: transnationalization, automotive industry, competitiveness, development strategy
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