Subject The article compares the value of the property of the enterprise and the enterprise value as a business in the process of its development. Objectives The aim is to identify causes of differences in estimates of business value and cost of assets, analyze the possibilities of using the estimates for business management. Methods To obtain cost estimates, I used methods of analogy, cost, and discounted cash flow. Results Property may be assigned to a particular business or may move freely from one business to another. This affects its value. The study considers the property that is relatively weakly assigned to a particular business. I reviewed the forest and food industry, and the entertainment sector. The calculations rest on existing businesses and newly created ones, and show that as a general matter, it is incorrect to evaluate the business based on the analysis of cash flow, because the cost of assets enterprise can vary greatly from the value of discounted cash flows. The estimates will help increase the integrity of estimated business value and develop a business management strategy. Conclusions Business value is more important than the value of property as it is determined by the organization of innovation flow, rationality of enterprise management in a competitive climate and the overall economic situation in the country.
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