Khokhlova T.P.Krasnodar Branch of Plekhanov Russian University of Economics, Krasnodar, Russian Federation htpkr@mail.ru
Subject Under escalating economic crisis and aggravating competitive relations, it is crucial to boost the competitive edge of organizations, which enables to resist the aggressive impact of external factors and to neutralize that of internal ones. This issue is insufficiently investigated with regard to Russian retail chain stores whose share in the consumer market is steadily growing. Objectives The purpose of the paper is to investigate factors affecting the competitiveness of retail chain stores. Methods The study rests on general scientific and special methods of data research employed by the Ministry of Economic Development and Trade of the Russian Federation, leading rating and news agencies, and domestic and foreign scientists to analyze the competitiveness of the large Russian retail chain operating in the Southern Federal District. To increase the objectivity and reliability of results and validity of conclusions, I use computational and analytical methods to analyze and assess the competitive ability. Structural and logical constructions serve for visual representation of the research methodology. Results I offer a definition and a matrix of the competitive potential, and actions to increase the competitiveness of organizations, which relate to implementing the strategy of regional expansion and in-house retail chain development. Conclusions and Relevance Additional competitive advantages will ensure implementing a viable strategy based on retaining and increasing the market share in major strategic zones of economic management. The findings may be useful for developing the mechanisms to strengthen the competitive status of trading organizations, increase their competitive opportunities and stability in the market.
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