Home  Journals  Economic Analysis: Theory and Practice  28(427) - 2015 July

Karelia recreational areas: new possibilities to organize full-fledged recreation

Received: 8 June 2014

Accepted: 16 June 2015

Available online: 12 August 2015

Subject Heading: ANALYSIS OF NATURAL CAPITAL

JEL Classification: 

Pages: 56-62

Importance The article deals with the issues of recreational services and tourist potential of the Republic of Karelia, the most rapidly developing and promising territory for tourism.
     Objectives The objectives of the study were to identify new opportunities for the development of the Republic's territory, analyze the recreational areas and potential development of tourist-and-recreational services, and identify the main trends of the development of recreation in the region.
     Methods To determine the main directions of the development of tourist-and-recreational services in the Republic of Karelia, we used an analysis of territories. We questioned the residents of St. Petersburg and the region for information on the need for and relevance of the development of the territories.
     Results We segmented holiday destinations in the region. The marketing research has shown certain benefits in comparison with the competitors (territories of the Leningrad region, Finland). The paper shows the growing interest of tourists from Finland and the Leningrad region. This contributes to the development of tourism and recreation in the Republic.
     Conclusions and Relevance The survey of the border areas of the Republic of Karelia identified factors contributing to the development of the region. There are many options for the development of recreational areas and services; considering the potential of each of them, we can state the possibility of establishing a center of various recreational services.

Keywords: Republic of Karelia, services, recreational territory, leisure, tourism

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