Efremova M.V.Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation efremova@fup.unn.ru
Chkalova O.V.Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation chkalova@fup.unn.ru
Boshman T.K.Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation t.lilak@yandex.ru
Subject The Russian market of fitness services is one of the low-studied segments of the consumer market. The problem of its effective development gives rise to special relevance of scientific researches in this area. Objectives The objective is to analyze the condition and development prospects for the fitness services market in Russia to devise mechanisms for its effective development, namely, to provide the concept of fit clubs and work out their classification, identify development trends in Russian and regional markets, analyze foreign experience, reveal problems and offer their solutions. Methods In the work, we identified trends, problems, and development prospects for the Russian market of fitness services based on general-logic methods of research of special and academic literature, reports of marketing agencies, statistical data and the expert method. Results We show that the American continent is a leader in the world market. The European market follows it and demonstrates positive dynamics. The Russian market is still lagging behind the leaders, though it is promptly growing and has high potential for development. The study includes a detailed analysis on the case of the regional market of Nizhny Novgorod. We identified major problems impeding the market development. Furthermore, we studied the experience of a number of countries, including the USA and Germany, where the government is proactive in developing the fitness services market, i.e. it not only promotes fitness, but also actively supports it. Conclusions and Relevance The conducted research may form a basis for developing mechanisms for effective development of the fitness services market in Russia and regions.
Andrianova T.A., Korkodinova N.A. Marketingovoe issledovanie potrebitelei sportivno-ozdorovitel'nykh uslug g. Permi [A market research of consumers of sports and fitness services of Perm]. Aktual'nye voprosy sovremennoi nauki = Topical Issues of Modern Science, 2011, no. 18, pp. 151–160.
Aronov G.V. Sistema upravleniya predpriyatiem sfery fizkul'turno-ozdorovitel'nykh uslug [The system of managing an enterprise of the health and fitness services sphere]. Uchenye Zapiski Universiteta Imeni P.F. Lesgafta, 2007, no. 12, pp. 10–13.
Bestavishvili T.G. Razumnyi fitnes. Kniga rukovoditelya [Reasonable fitness. A guide for the executive]. St. Petersburg, Nestor-Istoriya Publ., 2011, 536 p.
Vin Yu Lan, Van Syue Man'. Otnoshenie zhitelei provintsii Khebei (Kitai) k fizkul'turno-ozdorovitel'noi deyatel'nosti [The attitude of the residents of the Hebei Province (China) to health and fitness]. Available at: Link. (In Russ.)
Gordeev G.V. Aerobika. Fitness. Shaping [Aerobics. Fitness. Shaping].Moscow, Veche Publ., 2001, 127 p.
Zolotov M.N. Formirovanie adekvatnoi sprosu naseleniya seti fizkul'turno-sportivnykh sooruzhenii na osnove marketingovykh issledovanii [Formation of a network of physical education and sports institutions adequate to demand of the population on the basis of market research]. Teoriya i praktika fizicheskoi kul'tury = Theory and Practice of Physical Culture, 2003, no. 6, pp. 58–61.
Kabanovskaya E.S. Osobennosti formirovaniya i regulirovaniya rossiiskogo rynka fitness-uslug [Features of formation and regulation of the Russian market of fitness services]. Izvestiya Sankt-Peterburgskogo universiteta ekonomiki i finansov = Bulletin of Saint Petersburg University of Economics and Finance, 2008, no. 3, pp. 18–21.
Kel'bakh E.I., Plotnikov P.A. Analiz rynka fitness-uslug: tendentsii i perspektivy razvitiya (na materialakh g. Permi) [Analysis of the fitness services market: trends and development prospects (the city of Perm case)]. Available at: Link. (In Russ.)
Maiorov N.B. Rossiiskie fitnes-kluby. Sila i krasota [Russian fitness clubs. Power-building and beauty]. Moscow, Ves' Publ., 2005, 81 p.
Matasova I. Obzor rossiiskogo rynka fitnes-uslug [A review of the Russian fitness services market]. Les Nouvelles Esthetigues, 2009, no. 5, pp. 21–25.
Medina E.N. Pravila zdorovoi zhizni. Arkhitektura tela i razvitie sily [Rules for healthy life. Architecture of the body and power-building]. St. Petersburg,Piter Publ., 2003, 384 p.
Orlov A.V., Krasnov E.V. Sport i fitnes. Global'noe i gosudarstvennoe upravlenie. Menedzhment. Marketing [Sports and fitness. Global and public administration. Management. Marketing]. Moscow, Rialteks Publ., 2012, 233 p.
Pankratova E.S. Fitness bez granits [Fitness without borders]. Fizkul'tura i sport = Physical Culture and Sports, 1999, no. 7, pp. 20–22.
Rossiiskii rynok fitnes-uslug: analiticheskii otchet [Russian market of fitness services: an analytical report]. Moscow, DISCOVERY Research Group Publ., 2012, 46 p.
Skopin O.V. Mesto i rol' proektnogo upravleniya v sfere fizkul'turno-ozdorovitel'nykh uslug [The place and role of project management in the field of sports and recreation services]. Available at: Link. (In Russ.)
Skopin O.V., Skopina I.V., Krivosheina M.A. Potrebitel'skie otnosheniya i predpochteniya v sfere regional'nogo rynka fizkul'turno-ozdorovitel'nykh uslug g. Kirova [Consumer relations and preferences in the sphere of the regional market of sports and recreation services of Kirov]. Available at: Link. (In Russ.)
Smirnov S.I. Issledovanie nekotorykh kriteriev sfery fitnes-uslug [Research of some criteria of the fitness services sphere]. Uchenye Zapiski Universiteta Imeni P.F. Lesgafta, 2011, vol. 80, no. 10, pp. 170–173.
Smirnov S.I. Razrabotka modeli kachestva fitnes-uslug [Developing a model of fitness services quality]. Uchenye Zapiski Universiteta Imeni P.F. Lesgafta, 2011, vol. 79, no. 9, pp. 130–134.
Khapp-Dmitrienko Yu.V. Sportpark Khol'tskirkhen. Fitnes i sport kak sostavlyayushchie sovremennoi servisnoi deyatel'nosti v Germanii. V kn.: Turizm v sovremennom mire: napravleniya i tendentsii razvitiya [Holzkirchen Sportpark. Fitness and sports as components of the modern services in Germany. In: Tourism in the modern world: areas and trends of development]. Khabarovsk, FESTU Publ., 2013, pp. 250–252.
Hoye R., Smith A., Nicholson M., Stewart B., Westerbeek H. Sportivnyi menedzhment: printsipy i primenenie [Sport Management: Principles and Application]. Moscow, Rid Media Publ., 2013, 352 p.
McKechnie D.S., Grant J., Golawala F.S., Ganesh P. The Fitness Trend Moves East: Emerging Market Demand in the UAE. European Sport Management Quarterly, 2006, vol. 6, iss. 3, pp. 289–305.
