Importance The article overviews issues of developing corporate financial policies during the crisis in the Russian economy. Objectives The article aims at investigating the principles and rules for developing the policies for survival and expansion. Methods The methodological basis comprises objective principles of the systems approach, provisions of economic analysis, logic and comprehensive approach to evaluating economic phenomena and processes. Results The article substantiates the need to implement special types of financial policies during the crisis. The charts depict the implementation of survival and expansion policies. The article also reviews key principles for managing non-current and current assets, liabilities and expenses; outlines specific aspects of the credit policy during the crisis; analyzes measures and mechanisms for collecting overdue receivables; examines the specificity of the staff management policy and measures to optimize staff costs. As a result of the research, I propose measures and steps to reduce operating leverage, financial leverage, currency risk, credit risk and liquidity risk. I also substantiate the need to set up and implement the policy of expansion, reviewing its specificity and difference from the survival policy. The article sets out algorithms for enhancing the efficiency of products, enlists sources of finance, and describes the specificity of investment activity during the crisis. I propose methods to evaluate the efficiency of the anti-crisis policies businesses adhere to. The research generates a number of indicators to evaluate the existing policies. I have calculated the indicators relying upon two Russian companies' data collected during the previous crisis (2008 to 2009). Conclusions and Relevance The article substantiates the main principles for setting up and implementing anti-crisis policies in Russia. The article may appear helpful for financial specialists making financial decisions during the crisis.
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