Importance Formulation and implementation of innovation company's value growth strategy allow extending the life cycle of its activity at different stages of development, contribute to financial stability, and in future will have a positive effect on the financial benefit of owners, investors and others stakeholders interested in the company's performance. Objectives The objective of the paper is to study conglomerate deals as one of the tools of implementing the value growth strategy of an innovation company. Methods I have analyzed statistical information on Russian innovation development. I used the economical and statistical methods to estimate the growth trend in the volumes of the Russian market of mergers and acquisitions, which allows predicting further growth of this market through internal transactions. Results I have identified the specifics of conglomerate mergers of innovation companies and proposed performance criteria of conglomerate mergers. Practical Application This paper may be of immediate interest to financial managers of Russian innovation companies searching for practical solutions while formulating and implementing the strategy of company value growth, assessing the effectiveness of conglomerate deals in various sectors of the Russian economy, and designing financial and investment policy at various stages of innovation company's development. Conclusions I conclude that conglomerate deals increase the soundness of an innovation conglomerate company, increase its market share, enable to increase the value of goodwill, which, in general, is closely correlated with company value.
Keywords: innovation company, value growth strategy, conglomerate mergers, management decision, company value, economic effectiveness, criterion, diversification, business
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