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Economic Analysis: Theory and Practice
 

Methodological framework for developing and implementing the sustainable development strategy of an economic entity

Vol. 13, Iss. 44, NOVEMBER 2014

Available online: 30 November 2014

Subject Heading: Management issues

JEL Classification: 

Pages: 14-25

Batyrova N.S. Financial University under Government of Russian Federation, Moscow, Russian Federation
nsbatyrova@yandex.ru

Importance The research results show that the existing awareness of the need to solve issues related to sustainable development is growing from year to year; however, outstanding methodological problems make it difficult to introduce sustainable development principles to a business strategy of an economic entity.
     Objectives The purpose of the study is to develop methodological framework for working out and implementing a sustainable development strategy, including all definitions and informational and analytical tools.
     Methods The methodology of this research bases on a system approach, which is applied to the analysis of all spheres of a company's development. The approach enables to give a definition of sustainable development of an entity and to determine key factors of sustainability, i.e. economic effectiveness, environmental security, social sustainability, technological and organizational effectiveness, and relationships with stakeholders.
     Results As a result, I have developed a methodology for working out and implementing a sustainable development strategy, which gives an opportunity to exercise integrated management of financial and non-financial factors of long-term sustainability of an entity. I also offer a modified methodology of internal environment analysis broken down by six factors of sustainability, and a system of sustainability indicators for a vertically-integrated agricultural holding. The system allows assessing sustainability at the Group and operational segment levels.
     Conclusions and Relevance Based on the results of the performed analysis, I conclude that the key factors for successful implementation of a sustainable development strategy include an integrated approach, under which sustainable development principles are incorporated in all operational processes, involvement and accountability of key management personnel, and effective cooperation with stakeholders.

Keywords: sustainable development, integrated reporting, strategy, management, corporate governance, non-financial analysis

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