Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub ![]() |
![]() |
Car quality assessment from a consumer viewpoint: an analysis of approaches of the global best practices
Available online: 19 September 2014 Subject Heading: ANALYSIS OF COMPETITIVE ABILITY JEL Classification: Pages: 42-51
The paper discusses alternative approaches to car quality assessment. The author presents an analysis and comparative evaluation of the want-satisfying quality and reliability of certain car brands based on Russian and foreign ratings data. The author has identified the specifics of each rating, summarized the data of the considered ratings and revealed consumer preferences for certain brands. Keywords: automobile, car, quality, reliability, rating References:
![]() |
![]() ISSN 2311-8725 (Online)
|
|
Archive

