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Economic Analysis: Theory and Practice
 

Analysis of the enterprise's competitiveness in the international market using neural network modeling

Vol. 13, Iss. 30, AUGUST 2014

Available online: 7 August 2014

Subject Heading: ANALYSIS OF COMPETITIVE ABILITY

JEL Classification: 

Pages: 2-11

Trifonova E.Yu. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation
trifonova.elen@gmail.com

Prikazchikova Yu.V. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation
priyuliya@inbox.ru

The article substantiates the expediency of applying the artificial neural network technology to evaluate the enterprise's competitiveness in the international market. The authors carry out an analysis of competitiveness of the OJSC "Lukoil" in the markets of Bulgaria, Rumania and Italy using a neural network modelling. The authors highlight key problems of development of the oil refining industry of Russia and the possible solutions.

Keywords: competitiveness, neural network model, oil refining, external market, management decisions

References:

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  8. Trifonov Yu.V., Andrianova E.P., Pervushkina A.P. Otsenka pozitsii predpriyatii Nizhegorodskoi oblasti na mirovom neftyanom rynke [Position assessment of the Nizhny Novgorod region enterprises in the world oil market]. Vestnik Nizhegorodskogo Universiteta im. N.I. Lobachevskogo – Bulletin of Lobachevsky State University of Nizhny Novgorod, 2011, vol. 1, no. 3, pp. 211–215.
  9. Trifonov Yu.V., Malyzhenkov P.V., Anan’ev F.Yu. Prognozirovanie i planirovanie v ekonomicheskikh sistemakh [Forecasting and planning in economic systems]. Nizhny Novgorod, NNSU Publ., 2004, 284 p.
  10. Trifonova E.Yu., Gorbunova M.L. Problemy razvitiya strategicheskogo planirovaniya i upravleniya vneshneekonomicheskoi deyatel’nost’yu predpriyatii [Problems of the development of the strategic planning and management of foreign economic activities of enterprises]. Nizhny Novgorod, NNSU Publ., 2008, 283 p.
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