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Economic Analysis: Theory and Practice
 

Organizations providing services to additional professional education: the features of activity and pricing problems

Vol. 13, Iss. 23, JUNE 2014

Available online: 15 June 2014

Subject Heading: EDUCATION SYSTEM REFORM

JEL Classification: 

Pages: 49-53

Sysova E.L. Saint Petersburg State University of Service and Economics, St. Petersburg, Russian Federation
elensov@gmail.com

The article considers specific features of services of additional professional education and price formation. The article contains a comparison of cost and value approaches to pricing of the services. The author presents a strategy of additional professional education management by organizations on the basis of price policy as a whole and pricing in particular.

Keywords: additional vocational education, educational services, pricing, competitiveness, business education, reinvested profit, integrated pricing, price strategy

References:

  1. Avsiannikov N.M. Marketing v obrazovanii [Marketing in education]. Moscow, PFUR Publ., 2007, 272 p.
  2. Belyi E.M., Romanova I.B. Tsenoobrazovanie na obrazovatel’nye uslugi v gosudarstvennykh vuzakh [Pricing of educational services in public universities]. Marketing v Rossii i za rubezhom – Marketing in Russia and abroad, 2003, no. 3, pp. 33–40.
  3. Blinova T.N., Tret’iakov M.M. Spetsifika uslug vysshego professional’nogo obrazovaniia [A specific character of services of higher education]. Vestnik TOGU – Bulletin of PNU, 2009, no. 3, pp.123–128.
  4. All-Russian Public Opinion Research Center. Available at: Link. (In Russ.)
  5. Troitskaia A. Optimal’naia strategiia tsenoobrazovaniia v deistvii [An optimal pricing strategy in action]. Finansist – Financier, 2008, no. 10, pp. 14–24.
  6. ShapkinV.V. Professional’naia shkola i rynok: platnye dopolnitel’nye obrazovatel’nye uslugi [Vocational school and market: paid additional educational services]. St. Petersburg Educational and Methodological Center of Committee for Culture Publ., 1998.

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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