In addition to the known reasons of innovation activities renunciation, there exist as well some special, the microeconomic ones, initiated by the participants of values chains of a company. The article deals with such reasons and their nature, and it analyzes the potential of chains of values. The author substantiates that the chains-of-values innovative potential is nothing else but the ability of the chains of values to become sources of innovation. And thus their producers can gain cluster effects or form industry standards on the assumption of marketing of innovation commercialization. All this may help much to get the maximum return on innovation commercialization and to create the microeconomic preconditions for new industrialization.
Keywords: chains of values, value creation chains, commercialization, innovation, modernization, new industrialization, cluster effect, industry standard, innovation commercial-activities marketing
References:
Kiernan M.J. Obnovliaisia ili umri! [Get Innovative Or Get Dead!: Building Competitive Companies For The 21st Century]. St. Petersburg, Krylov Publ., 2004, 384 р.
Koch R. Ispol'zovanie printsipa 80/20 v biznese [Using the 80/20 principle in business]. Elitarium.ru. Available at: Link. (In Russ.)
MacMillan I.C., McGrath R.G. Otkrytie novykh tochek differentsiatsii. Upravlenie innovatsiiami [Discovering new points of differentiation]. Moscow, Al'pina Biznes Buks Publ., 2008, 237 p.
Matkovskaia Ia.S. Aktivizatsiia protsessa kommertsializatsii innovatsionnykh tekhnologii kak osnovnoe uslovie uvelicheniia innovatsionnogo potentsiala regiona [Activation of commercialization of innovation technologies as the main condition to increase the innovation potential of a region]. Regional'naia ekonomika: teoriia i praktika – Regional economics: theory and practice, 2009, no. 11, pp. 28–35.
Matkovskaia Ia.S. Marketing kommertsializatsii innovatsii: obosnovanie razvitiia novogo napravleniia marketinga [Marketing of innovation commercialization: the justification of a new trend of marketing]. Marketing v Rossii i za rubezhom – Marketing in Russia and abroad, 2011, no. 5, pp. 126–133.
Matkovskaia Ia.S. Potrebitel'skoe povedenie na rynke innovatsionnykh tekhnologii: modelirovanie standartov [Consumer behavior in the innovation-technologies market: standards modeling]. Marketing v Rossii i za rubezhom – Marketing in Russia and abroad, 2010, no. 2, pp. 12–21.
Matkovskaia Ia.S. Potrebitel'skoe povedenie na rynke innovatsionnykh tekhnologii: osobennosti, faktory, modeli [Consumer behavior in the innovation-technologies market: features, factors, models]. Volgograd, VolgGTU Publ., 2010, 168 p.
Knight F.H. Risk, neopredelennost' i pribyl' [Risk, Uncertainty and Profit]. Moscow, Delo Publ., 2003, 360 р.
Porter M.E. Konkurentnoe preimushchestvo: kak dostich' vysokogo rezul'tata i obespechit' ego ustoichivost' [Competitive Advantage; Creating and Sustaining Superior Performance]. Moscow, Al'pina Biznes Buks Publ., 2006, 715 р.
Statistics on innovation in Russia. Federal State Statistics Service. Available at: Link. (In Russ.)
Rossiia i strany mira. 2012 [Russia and the World countries. 2012]. Moscow, Rosstat Publ., 2012, 380 p.
Wireless Power Consortium extends. OSzone.net. Available at: Link
