Home  Journals  Economic Analysis: Theory and Practice  10(361) - 2014 March

Website performance benchmarking

Available online: 10 March 2014

Subject Heading: METHODS OF ANALYSIS

JEL Classification: 

Pages: 23-28

In a modern framework of development of economy marketing of innovations bears in itself the concept in which basis continuous improvement of the mechanism of advance on the market of new products including by means of websites is put. In article options of application of a technique of a benchmarking for increase of productivity of business, both in traditional, and in network forms are analysed. The major factors influencing productivity of the organization under the authority of the business and maintaining the website are systematized. The standard, as set of "ideal" values of the interconnected factors is revealed. On the example of production and realization of sports goods, the positioning option for a new type of business (new online store) or improvement existing is offered.

Keywords: benchmarking, website, model, business, marketing components, productivity, key indicators, efficiency, conversion

References:

1. Voevodina N.A., Kulagina A.V., Loginova E.Iu., Tolberg V.B. Benchmarking – instrument razvitiia konkurentnykh preimushchestv [Benchmarking – the instrument of development of competitive advantages]. Moscow, Delovoe sovershenstvo Publ., 2009, 117 p.
2. Issledovanie effektivnosti ispol'zovaniia web-predstavitel'stva [Research of efficiency of use of web representation]. Available at: Link. (In Russ.)
3. Kurcheeva G.I. Benchmarking kak instrument prodvizheniia innovatsii v sfere obsluzhivaniia kommercheskikh bankov [Benchmarking as a tool to promote innovation in the service of commercial banks]. Prakticheskii marketing – Practical marketing, 2013, no. 8, p. 18.
4. Kurcheeva G.I., Khvorostov V.A. Benchmarking kak sovremennyi podkhod k issledovaniiu v marketinge innovatsii [Benchmarking as a modern approach to the study of innovation marketing]. Vserossiiskaia nauchno-prakticheskaia konferentsiia “Marketingovoe upravlenie i sovremennye marketingovye tekhnologii: tendentsii, problemy i perspektivy” (All-Russian scientific and practical conference "Marketing management and modern marketing technologies: tendencies, problems and prospects"), Volgograd, 2011, p. 37.

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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