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Economic Analysis: Theory and Practice
 

Methodical approaches to analysis of influence of network capital on innovative activity of enterprise

Vol. 12, Iss. 42, NOVEMBER 2013

Available online: 30 November 2013

Subject Heading: Theory and methodology of economic analysis

JEL Classification: 

Sherstobitova T.I. PhD in Economics, Associate Professor of the Department of Marketing, Commerce and Service Sector, the Penza State University
tat13392520@ yandex.ru

In the article analysis of approaches to understanding of set of the relations of the social and network capitals, and also author's approach to the analysis of the relations of the enterprise is presented. The technique of an assessment of the network capital, including the analysis of a role of partners in business process, characteristics of the network capital and a choice of strategy of development of the relations promoting increase of innovative activity of the enterprise is offered. The given results of expert polls allowed to reveal factors of interaction of the enterprises with the partners influencing their innovative activity.

Keywords: network capital, interaction, relationships, innovation activity of enterprises

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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