Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

28(331) - 2013 July

Analysis of leaders of Russian food retail

Vol. 12, Iss. 28, JULY 2013

Available online: 29 July 2013

Subject Heading: ANALYSIS OF TYPES OF ECONOMIC ACTIVITY

JEL Classification:

Chkalova O.V. Doctor of Economic Sciences, Professor, Head of the Department of Commercial Activity in Trade and Food Service, the Nizhniy Novgorod State University named after N.I. Lobachevsky - the National Research University
ochkalova@fup.unn.ru

Is carried out the analysis of the development of the retail outlet networks of X5 Of retail of group and "Magnet". By the volume of gain leads X5 of retail of group, but break gradually is reduced; by a volume of commercial areas, in a quantity of stores leads "Magnet". Are determined the reasons for the leadership "Magnet".

Keywords: leaders of food retail, growth strategy, net revenue, net income, shopping area, number of stores, customer traffic, average check

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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