Home  Journals  Economic Analysis: Theory and Practice  3(306) - 2013 January

Product portfolio analysis for agricultural enterprises

Available online: 30 January 2013

Subject Heading: Development of agroindustrial complex

JEL Classification: 

Commodity policy is the basis for the success of the company in the market. The marketing system is a considerable amount of time and attention to commodity and commodity policy as the central link in the production. In the course of implementation of production and marketing activity before firms there is a problem of formation of an optimum commodity portfolio. The presented research promotes portfolio optimization at the agricultural enterprise.

Keywords: product, sales, product portfolio analysis, efficiency

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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