Home  Journals  Economic Analysis: Theory and Practice  2(305) - 2013 January

Analysis of problems of quality management in the automaker's distribution system

Available online: 25 January 2013

Subject Heading: Analysis of economic activity

JEL Classification: 

The importance is proved and the essence of quality management of deliveries of cars in a marketing network of the modern automobile company is defined. The practice of the organization of work of JSC "AVTOVAZ" with the dealer centers within carrying out application campaign is considered, the problems of ensuring quality of deliveries of cars are revealed and the basic directions of improvement are defined.

Keywords: automaker, quality of automobile delivery, dealer, offer submission campaign

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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